I'm Yours™: How the Quality-Driven Dating Site Counters Modern Swiping Culture in the UK

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Tinder opened Pandora’s box when it launched in 2012 and introduced singles to its swiping matching system. Swiping empowered singles to judge one another based on a single photo and a few pieces of information, and they began swiping with impunity, safe in the knowledge that a new dating profile would always be waiting for them on Tinder. Today, this infamous dating app reaches 196 countries and sees over 1.4 billion swipes per day.

Once Tinder gained momentum in the dating scene, many dating platforms followed suit and used its engaging, photo-based matching system to attract savvy singles online. However, ImYours.co.uk, a U.K. dating site, has resisted the swiping trend and stuck to more traditional matchmaking features. Since it launched in 2000, I’m Yours has facilitated thousands of connections between sincere singles. The team’s focus is on fostering relationships, not creating a game of Hot or Not.

I’m Yours has garnered a reputation as a relationship-oriented dating site in the U.K.

I’m Yours has been around long enough to understand what most singles want and how technology can help or hinder the dating experience. This longstanding dating company has watched swiping culture gain popularity in recent years and takes issue with the way it seems to devalue individual profiles and cheapen the dating scene.

The I’m Yours team argues that many singles burn out after days of reckless swiping lead to no real connections, and they need a more responsible system to support their long-term relationship goals. That’s what I’m Yours aims to provide.

“Believe it or not, there are some people who prefer the old-fashioned romantic love, which is based on getting to know someone, then going on a date, and then starting a long-lasting relationship,” said Evgeniy Garkaviy, spokesperson for I’m Yours. “These kind of singles are certainly not cared for in the dating app swiping culture.”

I’m Yours offers a quality-driven alternative to high-quality singles seeking a genuine partnership in the U.K. Its lengthy profiles and matching algorithm caters to individuals who are serious about getting into a relationship and are willing to put in the effort the make it happen.

A Proudly Old-Fashioned Platform Values Sincerity & Love

I’m Yours is a free dating site with intuitive match and search tools. The dev team designed it to be easy to navigate, even if you’re not a digital native.

Joining I’m Yours takes only a few seconds. The signup process is simple, requiring only a first name, birthday, and email address. From there, users can fill in their profiles with personal details and upload a profile picture, which is automatically reviewed by the site.

Screenshot of an I'm Yours profile

The detailed profile setup on I’m Yours helps singles get to know one another.

Once users feel satisfied with their profiles, they can search the database for a new connection. The search filters allow users to quickly narrow down the dating field to viable matches in their area.

I’m Yours has positioned itself as the dating site “for singles who still believe in romance,” and its interface reflects that idealist frame of mind. You won’t find any cheap appeals to singles’ baser instincts here. The language focuses on discovering common interests and revealing personality traits in a more organic and slow-paced way.

While many modern dating sites and apps push singles to hurry up and make a date already, I’m Yours encourages its users to take their time and weigh their options in a friendly atmosphere. On this old-fashioned dating site, relationship-minded singles make deliberate choices about who they like and what they want, so every date is the result of careful consideration, not a gut reaction.

“From the site’s sappy name to the retro design, it is unashamedly targeted at men and women looking for that old-fashioned romantic date,” Evgeniy said. “Not a quick swipe to the right or the left.”

It is free to register to join the site. Paid registration gives you access to full membership, with enables you to take your time to meet your life partner.

Pairing Up Thousands of British Couples Since 2000

Since its launch in 2000, I’m Yours has helped countless singles find loving partners. The dating site caters to straight men and women who want to meet people and fall in love, and its success stories include many married couples and happy families.

I’m Yours has found success by sticking to what works. It hasn’t changed much in the last decade or so, and that’s very much intentional. The dating site’s simple search tools give users a push in the right direction by allowing them to access thousands of profiles in its national database.

Screenshot from I'm Yours

I’m Yours is a mobile-friendly dating platform designed to meet the needs of modern singles.

Thanks to I’m Yours, finding a compatible date prospect is as easy as clicking the search button. After singles have zeroed in on a potential match, they can seal the deal by sending a message. While I’m Yours is free to join, it isn’t free to message, so singles have to invest in the platform if they want to make a genuine connection.

While some dating platforms support a free-for-all system where anyone can send a message, I’m Yours maintains a more standard pay-to-chat system because it ups the caliber of conversations across the site by ensuring that only singles who are serious about meeting someone can communicate with one another.

I’m Yours assists singles throughout the dating process and offers an array of resources to get them in a relationship as quickly as possible. In addition to its premium dating service, I’m Yours offers an informational blog where a member of the team posts dating advice and highlights popular profiles. This blog teaches users the ins and outs of online dating so they can get a leg up on the competition and take positive action.

Whether it’s offering love advice or recommending matches, I’m Yours takes a personalized approach to online dating and has seen fantastic results on a local level.

“I’m Yours has been online for more than a decade,” said Evgeniy. “Since it has been online, it has brought thousands of men and women together. The site is still bringing discerning singles together.”

I’m Yours™ Strives to Be a Dating Site for Hopeless Romantics

Some dating companies, like I’m Yours, have recognized issues that can come with fast-paced, photo-based matching interfaces and have begun offering more quality-driven alternatives to Tinder and other dating apps.

“All Tinder does is feed that caveman part of a male brain,” said David Wygant, a Huffington Post Contributor. “The app is far from making love connections. It’s all about look connections!”

Fortunately, Tinder isn’t the only option for singles seeking a date, a friend, or a relationship. I’m Yours can deliver a grade-A dating experience where personality matters more than looks. This dating site has made inroads in the dating scene with its old-school solutions for new-school problems.

The I’m Yours team champions meeting people the old-fashioned way. This UK-based dating site does not support swiping features or a casual dating atmosphere. Instead, I’m Yours has taken a leading role as a relationship-oriented counterbalance to the Tinders of the world.