Slogan Gowns Are Here and I’m Never Wearing Anything Else Again – HarpersBAZAAR.com

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Getty ImagesThierry Chesnot

There was once a time when slogan t-shirts were enough to get all our feelings across. But if you’ve logged onto the internet at all in the year 2019, you know your little graphic tees aren’t sufficiently expressing your rage anymore. It’s time to go big with slogan couture instead.

Giving us the statement pieces we didn’t know we needed, Viktor & Rolf debuted a collection of slogan gowns today at Paris Couture Week. With messages like “I’m not shy, I just don’t like you,” “Sorry I’m late, I didn’t want to come,” and “NO,” the voluminous gowns are here to turn us all into the walking memes we aspire to be in the Year of Our Lord 2019.

How does one wear a slogan couture gown? Let us count all of the ways below…

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For when you’re walking into another meeting that could’ve been an email.

A walking mood board for the year 2019.

An ironic look for when you’re begging every person within a 5-mile radius to take a good Instagram of you.

I’ll take one in every color, please.

A romantic Valentine’s Day dress you can wear year-round.

One of the collection’s more versatile slogan gowns, wear it to your next protest, your ex’s funeral, or when they tell you “guac is extra” in line at Chipotle.

For when your friends say, “it’s just a casual get together, nothing fancy.”

Perhaps someone will get inspired for their 2020 campaign slogan.

For when nobody’s liking your Instagram.

The new “whatever, I’m getting cheese fries.”

For when people ask you for dating advice.

A day-to-night dress for when you’re scrolling through the news on your phone.

The three most romantic words in the English language.

And finally, an everyday lewk that works for every single occasion.

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